Johnny Depp is Whitey Bulger in the first trailer from the upcoming crime movie ‘Black Mass.’ Depp transformed his body and voice to play the former organized crime figure who was convicted and sentenced in 2013 to two life terms plus five years for his crimes. ‘Black Mass’ hits theaters September 18, 2015. Warner Bros is distributor.
HTC is making Samsung and Apple the target of their latest ad, which seeks to portray that some smartphone users may be suffering from fictional diseases that HTC is calling ‘Bi-Phonal Displeasure Disorder, SAD (Samsung Affective Disorder), and iOS (Irritable Operating System). Luckily, these fictional diseases have a cure, a medicine that HTC is calling ‘Cellami,’ which HTC is happy to say that you do not need if you own an HTC One M9.
[Example of branded content from Cadillac]
Tale a leap to a whole new level of learning key digital video advertising buzzwords.
Here are a few I compiled.
Pre-roll – Video ads served before a video stream
Mid-roll – Video ads served during a video stream in a commercial break
Post-roll – Video ads served after a video stream
Overlay – Banner/display/video ads served during a video stream (at the bottom of the video)
Promoted Video – When a brand pays the hosting platform (YouTube, Instagram, etc) to promote their video to reach more viewers
Branded Content – Promotional videos or webisodes paid for by a brand
Branded Entertainment – Same as branded content
Product Placement/Integration – Any product (car, iPhone, Macbook, location, etc) featured prominently in a video stream
Short-Form Content – A video stream with a running time of up tp minutes
Long-Form Content – A video stream with a running time of more than 15 minutes
Micro Content – Standalone excerpted clips from a video stream (usually under 2 minutes)
Mobile Video – Video ads served on mobile devices (smartphones, tablets, etc)
Video Optimization (VSEO) – Relevant keywords, images and description used to improve search and discovery of a video stream
Video Publishing – Videos ads optimized and uploaded to the hosting platform
Sponsor Shout Out – When a host gives a “shoutout” to their fantastic sponsors in a video stream
Hope this helps. Post questions and comments in the comment box below.
Instagram last month unveiled a new mobile advertising service called ‘Carousel’ that lets advertisers post a rotating number of photos and videos to expand the story-telling element of their digital marketing campaign.
Here’s a clip of how Showtime is leveraging Carousel to promote its TV series ‘Penny Dreadful,’ starring Josh Hartnett and Eva Green.
Led by a former executive at Hulu, a new video site ‘Vessel’ seriously wants to compete in the vicious, unforgiving, shark-infested digital video landscape.
Vessel’s strategy: to compete directly with YouTube, raise coin ($100 million so far), partner with web series creators, build and hope they (consumers and advertisers) come.
I commend Vessel’s digital ambition.
But then there’s digital reality.
I take that back… Digital Reality Check!
The biggest challenge Vessel faces is that they are not offering anything unique or original.
Plus, outside of the digital media industry, no one has heard of them.
To be successful in the digital space (especially video) a company must move the cultural needle! Plain and simple, end of story, bottom line.
I just don’t see Vessel doing this.